As we mentioned earlier, we have started seeing excerpts and quotes from Steve Job's official biography by Walter Isaacson that is expected to be released on Monday, October 24th, appearing online.
One such interesting excerpt is about Steve Jobs comments on television sets, which seems to suggest that Apple may launch its own Apple branded television sets in the future.
The excerpts were published by Washington Post:
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote.
Isaacson continued: “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”There has been a lot of speculation of Apple branded television, with some reports claiming that Apple could launch “Smart TV” - an Apple branded Television as early as this year. According to a report by analyst Trip Chowdhry of Global Equities Research in September, Apple could launch not one, not two but three HDTV models by March 2012.
One could do more than just watch cable television, movies and TV shows on an iOS based Apple Television, you could plays games, runs apps, share what you're watching or playing on the television and lots more.
According to Venture capitalist Stewart Alsop, one of the main reasons for the delay in launching the televison has been the cost of LCD displays. But since the costs of LCD displays have been coming down over the last few years, Alsop predicts that we could see televisions running iOS by 2012 holiday season.
We can't wait to see Steve Jobs vision of an integrated television set. We would definitely be in line to buy one. What about you?